Village Preservation

Village Preservation works to protect the architecture and cultural heritage of Greenwich Village, the East Village, and NoHo. They needed an identity and campaign that would rally neighbors to the cause, from street posters to newsletters and annual reports.

villagepreservation.org

Client: Village Preservation
Team: Doyle Partners
Project: Brand identity, campaign, print

Washington Square Arch in afternoon sun, with trees, park benches, and people strolling across the plaza

Three-by-three grid of Village Preservation posters in orange, yellow, blue, red, black, green and teal with brush-script slogans such as Save the Village

Folded newspaper mockup on red titled News Village Preservation, with a tinted illustration of a row of old buildings

Corner bookshop in a red brick building with a lit window of books and a red door, on a wet Village street

Sixth Street at dusk crowded with glowing signs for Sonali, Kismoth, and Tandoor Indian restaurants above people on the sidewalk

Four annual report covers in red, teal and green, each with a street photo and VILLAGE PRESERVATION lettering, staggered on black

Row of brick and carved brownstone townhouses with fire escapes, arched windows, and stoops behind a leaning street tree