Sam Reed
All work
REI Co-op logo as dimensional white signage on a corrugated metal building facade

Concept: REI Co-op

A concept rebrand for REI Co-op. The evergreen mark is cut into the wordmark itself, and the type is condensed and angular to read as well on a building as on the back of a bag.

Concept
Brand identity, logo, typography
Four-panel grid of the REI Co-op logo on red, sage green, yellow, and dark green backgroundsREI Co-op logo printed on a teal backpack worn by a man, close-up rear viewREI Co-op logo in cream on a photo of red sandstone rock towers against blue sky

More work

All work (28)
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