Sam Reed
All work

Concept: Sacramento Kings

The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference.

Concept
Brand identity, logo
Black Kings crown-and-basketball brandmark centred on flat light greyLight grey KINGS wordmark with the crown-and-basketball mark on blackBlack shield with a geometric lion face cut through to the flat light grey groundTwo stacked SACRAMENTO KINGS lockups in light grey type with a small crown mark above each, one centred and one left-aligned, on blackFront and back of a black hoodie, a small white crown mark on the chest and a green, blue and white crown mark above KINGS on the backBillboard against a pale sky reading THE KINGS ARE BACK beside a blue-toned basketball player in a number 5 jersey, with a palm frond at leftFlat drawings of a white basketball uniform with blue trim, jersey front, side and back reading FOX 5, with matching shorts, on light greyFlat drawings of a black basketball uniform with blue trim and a green number 5 on the back reading FOX, with matching shorts, on blackBlack shield with a geometric lion face, softened by palm-leaf shadows on a white wall

More work

All work (28)
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