Sam Reed
All work

Concept: Utah Yetis

Concept identity for Utah's hockey team. The Arizona Coyotes moved to Utah in 2024 and eventually became the Utah Mammoth. This is my take on what it could have looked like had they gone with the Yetis.

Concept
Brand identity, logo, typography
Utah Yetis hockey logo, a blue and white yeti face crest with crossed hockey sticks, on a blue backgroundTwo versions of a circular Utah Yetis Hockey Club SLC badge, one black and blue, one all blueMockup of a blue and white Utah Yetis shield crest patch stitched onto black mesh fabricThree views of a blue and white Utah Yetis hockey jersey and uniform on a mannequin: front, angle, and back

More work

All work (28)
Heart mark split into an American flag pattern of white stars on blue and red and white stripes, on whiteBraver AngelsREI Co-op logo as dimensional white signage on a corrugated metal building facadeConcept: REI Co-opFour-panel grid of the mountain lion face icon in different two-tone color combinationsConcept: Mountain Lion FoundationLight grey KINGS wordmark with the crown-and-basketball mark on blackConcept: Sacramento KingsSinclair shield in white on a flat green backgroundConcept: SinclairThe word ANT in a rounded sans-serif wordmark, light grey over a dark motion-blurred photoAntSunrun wordmark in cream on Sunrun navySunrun: Texas Guide to SolarGoogle Cloud logo on whiteGoogle Cloud: Baseball CardsAdmitteeIrvin logo, an interlocking ring mark beside the Irvin wordmark, in white on dark greenIrvinOracle wordmark in white on dark tealOracle: AI World 2025The words Logos & Marks in heavy black type on off-white, with soft blurs and film grainLogos & MarksASG wordmark in white on ASG redASG: Home Security PitchThree Seasons wordmark and tree mark in white on navyThree Seasons WealthMillerKnoll wordmark in white on blackMillerKnoll: POCClose view of The Story Archive Cards view on a brass background: the search bar and story cards for The Epic of Gilgamesh and The Story of Osiris and IsisThe Story ArchiveMicron wordmark in white on bright blueMicron: About MicronOrange tiger face mark with bold black linework on a black backgroundAssorted IllustrationsVertical ad with a dark green line drawing of a cardiac console, CardioFocus and Centauri logos, and white headlineCardioFocusWhite lion mark walking left on a near-black backgroundVivint: ParagonSuade & Co.Brooklyn BreweryBrooklyn BreweryBlack BROOKFIELD PLACE wordmark stacked on two lines, on whiteBrookfield Place: Sailboat MuralMarch MadnessBlack and white photo of a person seen from behind in a black t-shirt printed with the Tiled crossed-line mark in red, blue and yellowTiledVillage PreservationVillage PreservationWhite circular seal reading BRIDGER CREATIVE, Certificate of Guarantee, Digital Products, Est. MMX, New York NY San Diego CA, on blackBridger Creative Merch