Sam Reed
All work

Concept: Sinclair

My take on a brand refresh for Sinclair's iconic green dino. It simplifies the brand mark, updates the shield, and cleans up the typography to move this dino into the modern era without losing any of its historic charm.

Concept
Brand identity, logo, typography
Green billboard on a steel pole against a blue sky with clouds, reading Get your fill. Visit DINO. beside a small Sinclair shieldWhite Sinclair wordmark with a white dinosaur silhouette on an orange-red backgroundRepeating pattern of Sinclair shields with a green dinosaur and red script wordmark, on white with green bordersSinclair shield in white on a flat green backgroundGreen dinosaur silhouette on a plain white background

More work

All work (28)
The word ANT in a rounded sans-serif wordmark, light grey over a dark motion-blurred photoAntSunrun wordmark in cream on Sunrun navySunrun: Texas Guide to SolarGoogle Cloud logo on whiteGoogle Cloud: Baseball CardsAdmitteeIrvin logo, an interlocking ring mark beside the Irvin wordmark, in white on dark greenIrvinOracle wordmark in white on dark tealOracle: AI World 2025The words Logos & Marks in heavy black type on off-white, with soft blurs and film grainLogos & MarksASG wordmark in white on ASG redASG: Home Security PitchThree Seasons wordmark and tree mark in white on navyThree Seasons WealthMillerKnoll wordmark in white on blackMillerKnoll: POCClose view of The Story Archive Cards view on a brass background: the search bar and story cards for The Epic of Gilgamesh and The Story of Osiris and IsisThe Story ArchiveMicron wordmark in white on bright blueMicron: About MicronOrange tiger face mark with bold black linework on a black backgroundAssorted IllustrationsVertical ad with a dark green line drawing of a cardiac console, CardioFocus and Centauri logos, and white headlineCardioFocusWhite lion mark walking left on a near-black backgroundVivint: ParagonSuade & Co.Brooklyn BreweryBrooklyn BreweryBlack BROOKFIELD PLACE wordmark stacked on two lines, on whiteBrookfield Place: Sailboat MuralMarch MadnessBlack and white photo of a person seen from behind in a black t-shirt printed with the Tiled crossed-line mark in red, blue and yellowTiledVillage PreservationVillage PreservationWhite circular seal reading BRIDGER CREATIVE, Certificate of Guarantee, Digital Products, Est. MMX, New York NY San Diego CA, on blackBridger Creative MerchCircular Utah Yetis Hockey Club SLC badge in black and blue, a white yeti face over crossed sticks, on blueConcept: Utah YetisHeart mark split into an American flag pattern of white stars on blue and red and white stripes, on whiteBraver AngelsREI Co-op logo as dimensional white signage on a corrugated metal building facadeConcept: REI Co-opFour-panel grid of the mountain lion face icon in different two-tone color combinationsConcept: Mountain Lion FoundationLight grey KINGS wordmark with the crown-and-basketball mark on blackConcept: Sacramento Kings